Place-based digital video advertising complements a television media plan by delivering light TV viewers that are hard to reach for a fraction of the price of television. This medium also works harder to deliver fast impact by reaching consumers who are "active" and out of their home, along the path to purchase. RMG reaches more of these people through our Consumer Decision Path media planning model. Intense relevance and frequency can be delivered with place-based video advertising when and where consumers are seeking information and entertainment.