Unless you stay in bed, unplug the television and don’t leave the house, it’s nearly impossible to escape some sort of advertisement during a typical day. However, consumers are becoming savvier and are always looking for innovative ways to avoid these ads. Techniques like fast-forwarding through commercials on their DVR, using ad blocker tools in their browsers, subscribing to the FTC's "Do Not Call" list and subscribing to online music providers to avoid radio ads are some of the most common.
Advertisers are desperate to find new ways to connect with buyers and influence their purchases. Nowhere is this more prominent than in retail. Most of today's retailers have turned toward digital signage technologies to reach these elusive consumers. Digital signage not only provides traditional advertising, but offers a host of benefits to the shopper and the retailer.