If you’re one of the few companies that has yet to jump on the video content marketing train, you better jump on and fast. Because it’s here, and you don’t want to be left behind with this lasting marketing tactic. Video is a form of engaging, cutting-edge content that enhances your communication strategy and dramatically changes the way your company conveys messages.
A picture may be worth a thousand words but according to digital marketing expert, Dr. James McQuivey of Forrester Research, he claims that “a minute of video is worth 1.8 million words.” That number may sound extreme but regardless of whether McQuivey’s estimate represents a true measure, beating that kind of efficiency is hard. Consumers and employees are watching more and more videos online, which is why it’s obvious that companies, both large and small, need to jump on board and embrace video within their content marketing campaigns.
But if you’re still not convinced, here are 4 benefits of prioritizing video marketing, and why it’s one of the most in-demand and versatile forms of marketing out there.
1. Attention, Audience & Conversion Rates
Video content has become an engagement leader. According to HubSpot surveys, after viewing a branded video, 65% of business decision-makers visit a marketer’s website and 39% actually contact the vendor.
So, with 55% of people watching videos online each day, and 78% of people watching videos online per week, your company’s videos are receiving high traffic by the right people which ultimately influences purchasing decisions and boosts your company’s conversion rates. Conveying the right message with the right emotions through video is a powerful selling tool.
2. Increased Engagement through Email Campaign
If your company is involved with email marketing, then you are aware of the campaign “opt-outs” or “unsubscribe” rates. However, video has statically proven to assist this challenge.
By just using the word “video” in the subject line, it can
boost open rates by 19% and click-through rates up to 200-300%.
These staggering statistics are difficult for marketers to ignore.
3. Build Credibility
Establishing trust and a personal connection with buyers is the foundation of conversions and sales. Video marketing is a key element in creating a personality for your company and brand.
The more videos your company produces, the more information and education you provide to the consumer about your company’s expertise. Which will help build credibility and translate to sales. Plus, video is one of the few types of content that complements the majority of learning styles, therefore, connecting to more people.
Companies need to adapt to our fast-paced culture. People are on the move. A document may get the information you need across, but people would prefer to watch a two-minute video as they commute or on their lunch break, to receive the same information. As of 2016, 51% of all video are played on mobile devices, and it is predicted that by 2017, video content will represent 74% of all internet traffic. So meet the people where they are, through mobile, to intrigue and maximize full engagement.
Video is no longer the future of content marketing — because the future is here.
It may be growing in scope, but video is here. It’s time to jump on board this powerful form of communication. Take advantage of video and increase engagement, communicate your brand story, build relationships with your consumers and boost SEO. Because when you invest in quality, the outcome will be much more than video, it will translate into sales. The only limitation will be the imagination.
Video’s potential reach is peerless. There’s a reason (or many) why video is being hailed as an incomparable form of content marketing, and given the statistics, it has earned its keep.
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