For hundreds of years, people much smarter than myself have been studying the game of chess and deliberating over the effectiveness of such intricacies as the opening move. Some theories are aggressive and lend more risk while others are conservative in nature and present less exposure. Studying and applying the best practices of the game will no doubt improve your odds of conquering your opponent.
Much like chess, a carefully calculated internal communication strategy is the quintessence of a successful and lasting business. How you position and communicate with your employees and how they respond to challenges and the competition can determine the prosperity of your company. Clear, open channels of communication fosters loyalty and a commitment to job performance excellence.
Internal communications best practices start with a well-conceived strategy:
- With little time to interpret cryptic internal communications, messages to busy employees should be clear and transparent.
- A well-formulated message generates a definite call-to-action explicitly stating how management would like employees to respond to the information presented.
- Messages should promote open communication between management and staff by focusing on the kind of business information that encourages improved performance and the successful resolution of corporate objectives.
A comprehensive internal communications strategy requires the use of performance metrics to determine the influence on employee behavior. These metrics should effectively measure how successfully workers are achieving business objectives and related workflows. If the performance outcome remains unchanged, an alternative message should be considered to improve employee understanding, engagement and performance.
Truly engaged corporate communities rely on open internal communications. Best practices provide employees access to executives and senior leaders through an intranet or similar internal communication system or through monthly, informal meetings. Cultivating an open communications culture requires listening to employees. Opening an internal dialog fosters an environment in which both senior leadership and employees believe they are heard. In such an environment, employees are more open to receiving communications and adjusting their behavior accordingly.
Limit Mass Emails
With the advent of mobile communication and social media tools, employees and management now have the ability to exchange real-time business messages with ease. However, reliance on electronic media should not be overdone.
Limiting mass email is a necessary component of any internal communications strategy as employees tend to ignore mass communications. Therefore best practices suggest screening memos and sending them no more than once/day or a few times/week. Screening memos assures they reach the proper employees. Filtering information directs business information only to employees for whom the data is relevant.
At the same time, a digital signage system communicates with a wide swath of workers. These displays can be used for news items, important policy changes, training materials and real-time performance metrics. By placing screens in prominent locations, your employees stay informed and engaged throughout the workday.
Open and honest dialog between employees and management develops an organizational synergy. Well-applied internal communications best practices are necessary to generate and sustain a corporate communication strategy that effectively links all components of your business.
These are just a few internal communications best practices to help get you started with a communication strategy for your business. RMG NetworksTM provides a number of intelligent visual solutions designed to increase employee communications and promote employee engagement. To learn more about our Visual Internal Communications solution, download our market sheet or contact us today.
About the Author:
Benjamin Neupert is a Digital Marketing Manager for RMG Networks. His goal is to produce quality, industry relevant content to educate readers on intelligent visual solutions that enhance productivity and communication. Connect with him on LinkedIn.
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