This is a helpful video from Melcrum highlighting five tips for employee communications gamification sucess. People love games. They have shaped entire societies and are expressions of who we are as a species. They add a competitive element to who we are. But games can only bring out an ugly side of people. This is the danger of gamification for employee communications.
Think back to when you played games as a kid, or even an adult. There were the official rules. And then there were house rules. It’s important that if your company is interested in gamification for internal communications that you establish the rules from the get-go.
I for one am all about having fun at work. And I think anything businesses can do to attract the appropriate attention to day to day business is a great thing for employee engagement. Getting employees to focus on what they are doing each day that drives the right business result will do a lot of great things for a company. But it has to be focused on the right behaviors.
I think back through the years my kids have played soccer. When they start out, it’s not about winning or losing. It’s about learning and having fun. This should also be the focus of any gamification for internal communications. If an employee is having fun while also learning better ways to do their job, that’s a win-win for all involved.
photo credit: unsure shot