Whether they realize it or not, companies today are facing an employee engagement crisis. According to Gallup’s State of the American Workplace study, only 33 percent of employees are considered “engaged” at their jobs – meaning they feel involved, enthusiastic and committed to their work and current company. The percentage of engaged employees drops to only 25 percent when we focus specifically on supply chain and manufacturing employees. How are companies addressing this growing issue of employee engagement?
The “Engagement Dilemma”
It should come as no surprise that disengaged employees are less productive at work, create less value for their companies and are more likely to leave for another job. The effects of low employee engagement are especially apparent in the supply chain where efficiency and KPI data is heavily valued and scrutinized.
Many companies spend time on surveys designed to gauge and improve employee happiness. While important insights can be drawn from employee contentment, these surveys are not usually tied to performance goals, the company’s bottom line or the overall improvements they would like to see. It’s this connection between employee happiness and personal job success that is overlooked or misunderstood by companies looking to increase engagement.
Employees really do want to succeed in their roles and to feel connected to the company’s mission, values and goals. Rather than trying to make employees happy, shift the focus to making them productive. When workers are productive and perform well, they tend to feel more connected to the company’s overall success and are more engaged, motivated and happy. By building a company culture around performance, you are creating an environment where your employees are empowered to succeed. Now how do we get there?
Creating a Culture of Performance
To set employees on a path to success, company goals and measurements of success must be clearly communicated. Employees need the right information, at the right time and in the right place to achieve these goals. Traditionally, companies have tried to engage employees through email, bulletin boards, newsletters and other static mediums. The effectiveness of these mediums is low and has only declined in the mobile era.
Supply chain, warehouse and manufacturing workers can be especially difficult to reach with the information they need to succeed or improve. They often lack immediate access to email and receive performance data long after the time it was most useful–while they were performing the job. For these workers to perform their jobs well, actionable information is needed in real-time so they can improve their performance immediately.
When looking to communicate with supply chain employees and improve employee engagement, consider placing digital signage throughout the workspace to provide relevant, real-time information. Real-time data, displayed visually on the warehouse floor, encourages employees to improve performance in that moment, rather than learn about a missed KPI after the fact which leads to discouragement. It also allows employers to highlight the success of certain areas or individuals for positive reinforcement.
Employees want to do a good job; they want to be successful and help their company reach its goals. The more you tie your communications to your company’s goals, the more you make the employee aware of how their individual actions impact the company’s bottom line – which creates a positive cycle of employee engagement. You will be creating a culture of performance that produces employees who want to be the best and see their success highlighted. Give employees this opportunity with the information they need and watch productivity soar.
Learn how RMG’s intelligent visual communications deliver results proven to improve the bottom line.