The digital signage boom is happening and impossible to escape. With bright, colorful graphics and thought provoking messages, our landscape has changed for the better and there’s no going back.
The message is virtually unavoidable: when looking to the latest news, the score of last night’s game or today’s weather forecast, viewers are more likely to notice the primary internal communication message you are conveying. Prolonging focus on your screen as they read through the headlines extends that crucial 5-7 second window of attention.
Digital signs are most effective when presented to a captive audience since they are likely to be exposed to repetitive messaging on the signage. The problem with captive eyes usually means they are waiting, they are getting bored and perhaps annoyed. Boredom radically increases perceived wait times, whether it’s waiting to see a client after a long flight, before an interview for that dream job or having lunch in the office break room. Visitors experiencing such frustrations are less likely to return to your business and disengaged employees are historically less productive.
Digital signage with headline news alleviates boredom by introducing fresh, interesting content. The headlines and correlating images inform those watching with latest events from around the nation and the world, and by passing the time with engaging information, perceived wait time is considerably lessened and your message is received.
Interested in incorporating headline news into your digital signage? Ask how a dedicated RMG NetworksTM messaging specialist can develop and manage content specifically for your digital signage by providing frequent headline news, business, sports, weather, entertainment and industry updates for your audiences as part of our OnTarget News service. For more information on OnTarget News, visit our website or contact us today.
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