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In June 2015, OSHA announced a new crackdown on healthcare facilities because of an epidemic of preventable injuries among workers. This stricter enforcement comes after demands for worker protection amid a rising number of unsafe working environments in a wide range of industries. The events of late are prompting a new “wake up call” to companies of all shapes and sizes:  Refocus attention on safety and provide employees with a safer work environment.

The Cost of Preventable Injuries

Workplace accidents cost American companies billions of dollars a year with very little of the cost covered by insurance. It is estimated that each injury costs, on average, just under $40,000 including medical, legal and productivity costs associated with the injury. At approximately three injuries for every 100 workers, even small and medium sized businesses can face hundreds of thousands of dollars in injury costs every year.

The Remedy

While many companies have relied on safety training and static, episodic safety communications (e.g., poster boards) to build and convey a safe environment, the results are mixed. Fortunately, an emerging set of tools, led by digital signage, are providing improved ways to build and foster a culture of safety while reducing safety incidents and risk. 

Benefits of Digital Signage

Communicating safety messages, alerts and real-time performance through digital signage provides a host of benefits including:

Expands Ability to Reach Up to 100% of Employees

Traditional methods of communicating safety messages via posters, signs and episodic meetings have limited reach and only intersect with a subset of employees who happen to pass by or participate in a meeting. Through digital signage, companies have greater ability to reach employees where and when they work via digital displays, desktop communications and even handheld devices.                                          

Increases Relevancy and Frequency of Safety Communications

While traditional safety communications convey important messages, they are typically static (content doesn’t change) and infrequently updated. Over time, employees pay less attention to the information and drift begins to occur. Digital signage provides an improved way of capturing employee attention through visual images and messages that can be updated and refreshed regularly. Similar to the effect of active promotion in retail stores (e.g., digital promotions in Wal-Mart stores), safety communications can be conveyed in a relevant and compelling manner that captures and retains employee attention.

Improves Employee Engagement and Morale

Digital signage provides an efficient and effective way to provide regular updates on employee and safety performance while reinforcing a company’s commitment to safety. For example, a simple, visible, dynamic counter of “days since last incident” or “lost work days” goes a long way toward reinforcing a metric that the company cares about and takes pride in achieving. Additional real-time metrics (e.g., safety compliance, corrective action closure rates, etc.) can be visually displayed to show how well a group or facility is performing and potentially include comparison to other areas within the company. Safety alerts, including notification of high winds, storms or other events, can increase employee attention to safe practices and boost engagement.  


Workplace Safety Signage

Investment vs. Cost

When focused in the right way and embraced by employees, expenditures on safety improvements can deliver substantial results. Experts estimate that for every dollar invested in a meaningful safety solution, companies realize $4 or more in benefits (e.g., workers comp, legal, efficiency, lost time, etc.). With this in mind, companies should consider digital signage as an investment that not only delivers greater employee engagement on safety matters but improved safety results via fewer incidents, reduced cost and lower risk.    

RMG NetworksTM provides a number of intelligent visual solutions designed to improve workplace safety via enhanced safety communications. To learn more about our Safety Communications solution, visit our website or contact us today.

Safety Communications Case Study

About the Author:
Steve Chang is Senior Vice-President of Strategy and Solutions at RMG Networks where he oversees the strategic direction and expansion of RMG’s intelligent visual communications, business solutions and intelligent digital signage solutions that drive tangible value for customers across a variety of markets. Connect with Steve on LinkedIn.

© 2015 RMG Networks Holding Corporation. All rights reserved. RMG Networks and its logo are trademarks and/or service marks of RMG Networks Holding Corporation. Other trademarks are owned by their respective owners.

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