If you’ve ever watched a World War II documentary on the History Channel, then you probably already know the importance planning ahead can have on your short- and long-term goals.
An internal communications strategy takes these same strategic principles and aligns them with business planning and the tactical know-how to help your company achieve its near-term and long-range competitive objectives.
In the competitive battlefield that is 21st-century business, a lucid and metric-based internal communications strategy is a must.
Is Your Strategy Staying Competitive?
Your company needs to marry objectives over a specified timeframe with clearly measurable metrics in order to determine whether or not your strategy is staying competitive. Too often businesses think that it’s enough simply to have a quota for a set timeframe or, conversely, hope that stringently calculated metrics will somehow save the day.
Alignment with Your Business
Another often overlooked area of internal communications is ensuring that these near-term and distant objectives are aligned not only with measurable metrics but also with your business and its future direction.
In other words, you need to ask the question: “Are the strategic plans I’m drawing and the tactical steps I’m taking to get there really serving my organization and where we want to be in the future?”
To make sure that everyone’s on the same page, also consider talking to important shareholders and getting their take on your strategic vision for your business. It’s still important, though, that everyone understands the real opportunities, limitations and overarching aim of pumping life into a new project. Having a clear and worthwhile objective makes your metrics all the more meaningful.
Establishing Worthwhile Strategic Goals
Establishing a worthwhile goal is essential to do early on because what works for one business might not work for another; heck, it might not even work for your business at that time or under a different set of circumstances.
An internal communications strategy that takes into account your past, present, and future mission, your collective resources to get there, and the necessity of your present undertaking is a critical checklist to go through at the outset.
Broadcast Your Goals with Digital Signage
Digital signage can greatly facilitate internal communication by putting everyone in your organization on the same page, building morale around the office, and streamlining regional and national communication.
Clearer communication actually increases employee engagement, allows you to tailor each screen to smaller processes laid out in your internal communications strategy, and makes the nuances of your strategic planning a day-to-day priority for your employees.
That’s essential because more employee engagement is a real predictor of a productive and more fulfilled workplace. Higher employee engagement has also been correlated with more customer satisfaction and higher overall sales going to your business. At the same time, digital signage can be used to display daily news items, reward high-flying employees, and facilitate your internal communication.
Digital signage can even be used for training purposes and tutorials. And since more and more digital signage incorporates touchscreen displays and other interactive features, you can keep your workforce more engaged and allow seamless communications across all levels of your organization.
That said, goal setting is still an important preliminary step to take. Skipping it would be like throwing a dart in a blacked-out bar: You might hit the bullseye…but you probably don’t deserve to…nor could you hit it again with any regularity.
Put Your Internal Communications to the Test
To avoid this kind of precarious dart throwing, you need to sit down with your employees, executives and major shareholders and take a SWOT analysis of your current situation and future orientation.
SWOT stands for strengths, weaknesses, opportunities and threats: These are the four key players in terms of structural planning that can make or break your success. When you’re developing and later fine-tuning internal communications strategies, you really don’t want to get hung up on any one piece of the SWOT puzzle, which can cause you to miss the big picture.
Actionable Objectives and Clear Metrics
Think of it this way: Would a general who only focused on his troops’ strengths and opportunities for success in that day’s battle be as prepared as the opposing general who took into account those things and his troop’s weaknesses and threats from the other side?
Probably not: Your internal communications strategy needs an honest evaluation as much as it needs actionable, worthwhile objectives and clear metrics.
RMG NetworksTM provides a number of intelligent visual solutions designed to improve communication and engagement as part of your internal communication strategy. To learn more about our visual internal communications solution, download our market sheet or contact us today.
About the Author:
Benjamin Neupert is a Digital Marketing Manager for RMG Networks. His goal is to produce quality, industry relevant content to educate readers on intelligent visual solutions that enhance productivity and communication. Connect with him on LinkedIn.
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