Back in the good old days before the digital revolution, “wireless” was the radio, with telegraph and print being the other two main forms of delivering information to the masses. Often the news delivered this way would be out of date before it was even received. Cost of communications was almost prohibitive and the infrastructure to deliver information quickly and securely was limited at best. And, the amazing thing is that wasn’t too long ago!
Today, we have a whole Millennial generation brought up in a connected world – most of whom are oblivious to the pre-digital age. More than ever, we rely on being able to access accurate information that is as close to real time as possible. Increasingly, we are seeing a crossover of this technology from the consumer space to business deployments. Screens and applications are popping up in the most unlikely places — from the smallest shelf edge displays in a supermarket, which push prices and offers instantly from one central location across a whole estate, to the large out of home screens we see in Times Square, some of which have a style and personality of their own with interesting designs that flow or wrap around buildings.
Technology evolves at an alarming rate. You could even go as far as to say that we have witnessed the evolution of a new species before our very eyes. Not too long ago, the telephone in your home or office was just a single device, with a single function, and all you could do with it was talk to someone. No digital display, no calling line identity, no different ring tones or voicemail. Kind of hard to comprehend now! In today’s age, why would you even have a device that is not Wi-Fi enabled or connected 24/7?
In the 80s, the home PC and internet took off in a big way. With mind blowing 9,600 baud rates, you could download an image in just one day! Top executives started using mobile telephones to communicate on the go. More and more devices started to become mobile, and more importantly, multifunctional, with small displays, contact books, access to user settings and even basic games. However, these communication devices were still primarily that, a single device that only let you to make and receive calls, but now with an added caller identify feature so you knew when your mother-in-law was calling.
Fast forward to 2007, our lives were changed in the most profound way with the dawn of a new species: the Apple iphone. It’s hard to belive the first iphone was released just eight years ago. Today, we’re empowered with instant information at our finger tips. Content is either pushed to us in real time or pulled by us when it suits our busy schedules. Twitter, Facebook, LinkedIn, Salesforce, music, movies, games, millions of applications, advertising – the list is endless and all in the palm of our hands, providing constant connectivity to the world around us. With these advances in the digital world, the cost of devices and other associated AV hardware has fallen considerably in recent years. Network infrastructure has grown in capacity with bandwidth speeds increasing all the time. No need for that 9,600 modem anymore, now you can immerse yourself in a 152meg fibre connection.
As the number of screens grows, so too does the desire to create compelling content that’s aggregated with data delivering real-time engaging information. Content delivered to the right location, to the right audience, at the right time. Content that has been created specifically to provoke a response of some kind, whether it’s an advertising message to promote an upsell opportunity, or a screen in a contact centre designed to create a sense of gamification, or a display to show real-time picking and packing in logistics. We are connected globally, 24/7/365. Our computers and mobile devices are an extension of us. Without them, we are lost and feel naked; we don’t like being disconnected from others.
So the technology is here and we understand communications is key to what we do on a daily basis, but how does that help your business to increase productivity and effectiveness, or engage with employees to ultimately save costs?
Studies by SIS International Research, Gallup and Engage for Success show us the impact that disengaged employees have on businesses today. Only around a third of UK employees say they are actively engaged at work, whilst 64% said they have more to offer than they were being asked to deliver. Disengaged staff cost American businesses more than $300 billion per year through sick days, poor productivity, accidents at work, etc. An average mid-size business will spend around 17 hours every week clarifying communications. This adds up to a staggering $500k per year in lost productivity.
Just take a moment and translate those figures to your company. You might be surprised at the cost to your business. However, it’s not all doom and gloom. We are surrounded by the very technology that enables us to share information and communicate instantly. By using this technology in clever ways, we can start to engage, motivate, educate and communicate with staff at all levels throughout the organisation, from the CEO right down to the part-time worker.
The facts are there to support us. Intelligent visual solutions have a positive impact on the bottom line, with improved customer satisfaction and increased well-being for all staff, leading to increased productivity and innovation in the workplace.
I’ll leave you with one last thought: many companies drive forward looking in the rearview mirror. They are relying and making decisions based on yesterday’s data. Now imagine driving forward using today’s real-time data, visualised across your whole business. Your decisions will have an immediate impact on productivity and efficiency.
More and more companies understand the importance of intelligent visual data and how real-time information empowers, educates and keeps staff informed, making people and their roles more productive and ultimately saving £ billions in lost revenues for business all over the globe.
About the Author:
Jason Shave is a sales driven solution specialist at RMG Networks with over 19 years’ experience in technology, media and data lead, managed services, digital signage, communications and strategy. Connect with Jason on LinkedIn.
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