Pawloski will now oversee advertising sales for RMG Networks Media business unit, which includes over 200,000 digital video screens reaching over 100 million consumers every month. “Scott’s deep media sales and programmatic buying experience will put RMG Networks in a strong position to capitalize on the increasing demand for digital video platforms,” said Mr. McGuire.
“The digital advertising market has been aggressively shifting to video over the past couple of years and with so much audience dilution, RMG Networks was a smart bet for providing advertisers with a proven, large-scale, high-value video media product,” said Pawloski. “Leading automotive, CPG, and telecommunications advertisers have all leveraged RMG media. I am excited to help even more companies discover this rich asset to build their brands and reach their audiences.”
During his tenure at Microsoft, Pawloski oversaw sales and operations teams in the Central U.S., and managed a portfolio of owned-and-operated properties and third-party sites including Xbox, Windows 8, MSN, Bing, Outlook, FOX Sports and MSNBC.
RMG Networks Media business unit includes Airline Media (screens on airplane seatbacks and in airport lounges), Mall Media (screens reaching mall shoppers and diners) and Office Media (screens in 600 Regus business centers nationwide). Nielsen data shows that the RMG In-Flight Entertainment (IFE) Network alone delivers an audience of over 9.5 million adults, more viewers than most Prime Time Network shows and four times larger than USA or TNT, the largest U.S. cable networks, when measured on the basis of viewers per commercial*.
Pawloski will lead the three Media Networks regional sales groups in New York City, Los Angeles and Chicago.
*Source: Nielsen Q3 2013 Place Based Video Report