DALLAS, TX — (Marketwired) — 06/11/14 — RMG NETWORKS (NASDAQ: RMGN), a leading provider of Digital place-based media and digital signage solutions technology, today released data developed with Nielsen that defines the RMG Office Network as a powerful choice for media planners and cross-platform video buyers for engaging well-educated, high-earning working professionals with video advertising.
Nielsen’s research confirms that 62% of RMG Office Network viewers are decision makers in management and senior level roles including business owners and 78% of viewers are 18-49 years old. The network’s viewership also indexes highly for college-educated, working professionals, and household income over $150,000. With 22% having a household income of $150K+, that is twice the national average.
Dwell time metrics were also strong with viewers spending an average of 37 minutes engaged with the screen per day per visitor. The level of dwell time is significant due largely to the fact that RMG Office Network is located within the workspace where employees spend most of their day.
“Nielsen’s research validates that the RMG Office Network is a superior way to engage and influence a valuable audience of business decision makers when and where they are likely to make purchase decisions,” said Garry McGuire, CEO of RMG Networks. “We had expected the data to show that our audience indexed much higher than the national average for household income but it also indexed very well on education and younger age demographics.” Nielsen research data spans nearly 600 nationwide.
This information will be distributed quarterly in Nielsen’s Place-based Video Report, the most influential and authoritative review of digital-place-based networks for media buyers. Nielsen’s Place Based Video Report is a syndicated quarterly audience report with 39 demographic breaks and impressions estimates. This report is available online free to Nielsen subscribing agencies.
To learn more about the RMG Office Network, please visit www.rmgnetworks.com/office-media.