A MediaPost 2013 Digital Out of Home award was given for the campaign that had the best location based execution. eBay and Swirl found an audience that indexed high for household income while it was online and also a way to captivate it while in the air by advertising with Delta and Virgin America flyers. With both in-airport signage throughout the traveler’s journey and a 30-second custom trailer in-flight the campaign was has been viewed by millions of travelers since launch, growing from a one-off project to a year-long promotional event. The campaign also offered free access to eBay through passengers’ mobile devices and laptops. Read more about the award at the www.mediapost.com.