DALLAS, TX–(Marketwired – Feb 10, 2014) – RMG NETWORKS (NASDAQ: RMGN), a leading provider of technology-driven video advertising and visual communications solutions, announced today the international expansion of its RMG Airline Media Network with the addition of digital assets from Etihad Airways, the national airline of the United Arab Emirates. The new partnership will extend RMG’s US leadership position in In-Flight advertising to a major global air carrier with premium advertising opportunities.
The proposed partnership with Etihad will bring RMG the exclusive right to sell advertising across its entire network of in-flight digital assets. Established in 2003, Etihad is the fastest growing airline in the history of commercial aviation with nearly 100 aircraft serving 84 destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Technology plays an important role in the Etihad passenger experience.
“Global advertisers have told us that they want access to a premium international audience for cross-border campaigns. We plan to continue to expand our network to help marketers reach and engage travelers in-flight and throughout their journey,” said Garry McGuire, Chief Executive Officer, RMG Networks.
Peter Baumgartner, Chief Commercial Officer, Etihad Airways, said: “RMG Networks offers Etihad Airways a global network of major blue-chip clients who are looking for quality digital airline media assets to communicate effectively with their key premium audiences. For Etihad RMG was the clear choice when we sought out a premier partner to work with to help us expand our own media channels and enhance our ancillary revenue opportunities.”