RMG Networks Blog

If you’re destined to encounter a major traffic jam on your normal route to work, when would you want to know about it? After you are in the thick of it? Immediately before you get to it? Far enough in advance to take an alternate route?

Visual Data

Although the questions seem silly, this scenario is played out daily by professionals around the world, with the source of frustration being a business problem, not an actual traffic jam. (Although unfortunately, many of us experience those, too.)

Thousands of employees enter the workplace each day wondering what “traffic jams” they will face and how much frustration and lost productivity each will cause. In the past, the most a manager could do was hope for the best, try to plan for the worst and handsomely reward those best skilled at clearing the intersection.

Just as today’s popular wayfinding apps such as Waze and Google Maps provide us with forewarning of hazardous road conditions and heavy traffic, real-time data visualization is providing business professionals with advance notice of impending operational issues before they become full-fledged “traffic jams.”

Prior to the adoption of real-time data visualization, companies typically had little or no insight into impending trouble or its corresponding impact. In fact, insights usually required laborious data collection from several data sources after the event and arduous analysis of statistics and reports to even understand where the jam started, who was at fault and the full extent of the damage.

Although useful for advance planning, the practice of post-event analysis typically consumed precious resources, distracted leadership from more critical tasks and provided little in the way of meaningful change to the operating environment, especially when it could have done the most good.

Visualizing data in real time comprises the process and technique of compressing the time between an event (our metaphorical traffic jam) and the response (taking an alternate route) with the added benefit of easily viewing the data anytime, anywhere. The focus of real-time visual data is to quickly view, digest and respond to perishable information before it becomes stale, thereby improving the quality of decision-making soon after, or ideally even before, the “traffic jam” event occurs.

Offering a sustainable and quantifiable ROI, real-time data visualization solutions are becoming mainstream, aligning employee objectives to overall company strategy and goals. Many companies are turning toward digital signage solutions to easily display their visual data on large digital screens, desktop dashboards and mobile devices. The availability of data anytime, anywhere, provides employees with current views into their individual, team or department performance results in real time. They can also track their current performance against goals and adjust behavior as needed to meet or exceed desired performance.

Real-time Data Visualization

RMG NetworksTM provides intelligent digital signage solutions for real-time data visualization. The strength of our enterprise software is in its ability to collect, filter and display engaging data from several disparate sources and provide meaningful, actionable information. Contact us today to learn more about avoiding the “traffic jams” at your company or download our download our white paper on Intelligent Digital Signage and Business Visualization.

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About the Author:
Julie Rasco is Director of Marketing for RMG Networks and has more than 20 years of experience in marketing and sales. Her passion is to be part of the future of marketing while contributing to the bottom line today. Connect with Julie on LinkedIn.


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